The beer market goes to a difficult period, but in spite of that, Beer-maker Duvel Moortgat had made an excellent growth in 2009. The year results were approximately similar like the expectations. The company wants to increase further in 2010. Nowadays the share price rises of 1 up to 1.12 euro by share.
Duvel Moortgat’s figures were very good, certainly when you compare with the Belgium and the West-European beer market, they have to struggle to difficult times. Look at the largest brewer over the whole world ‘AB InBev’, they had some serious problems with restructuring in Belgium.
Duvel Moortgat’s success is due to different reasons. First of all they succeed to gain ground in foreign countries. In 2009, 45 per cent of the turnover was already obtained outside Belgium. The foreign turnover was for the first time more then 50 millions euro. Today, the group’s beers are exported to over 40 countries.
Secondly Duvel Moortgat had organized its cost very well, especially in terms of marketing. Because of the crises, Duvel Moortgat has decided to use only poster campaigns and no television campaigns. With the money, that they had saved because of this strategy, could they invest in different sections of the company.
A third reason why Duvel Moortgat has done such a good job is, in my opinion, the growing popularity of Duvel trough the youth. Duvel is the strongest brand within Duvel Moortgat and more and more youngsters like the beer. The youth nowadays like to drink such a special beer because of the good taste, but also because of the high percentage of alcohol. Nowadays, there are more and more ‘Duvel parties’ born.
The next few years Duvel Moortgat’s growth will increase further, I think. The company has a unique concept and the beer (especially the Belgium’s beer) becomes a more and more popular drink in foreign countries. The company also expect a price cut of the malt. Because of this reduction, the company will be able to increase their profit.
It does not surprise me that Duvel Moortgat is making more progress over the years. They had a clear view towards the future to gain more ground in foreign countries. People already know that Belgium is known for its magnificent fluid gold.
BeantwoordenVerwijderenA simple example is when you go on a holiday and you go to a pub or a café in the city, the chance is quite high that you will find a Belgian beer in the range of choices.