The car industry is in the hot seat. In many newspapers you can find headline like; Toyota recalls thousands cars worldwide, GM confirms Opel factory closure in Antwerp, GM recalls 1.3m cars over power steering fault… But fortunately there is still place for some good news. The car manufacturer Audi will create 400 new jobs in Brussels for the production of the new model, namely the Audi A1.
Unfortunately it concerns temporary functions. These are necessary to run the production of the new A1 in a good way. The new workers get a contract for eight months, they will start in May. At the end of the contract, the manager of Audi will see which functions are still necessary and who can get a fixed contract.
The expectations of Audi are very high. The production of the new Audi A1 will happen exclusively in Brussels. The constructer expects annual 80.000 up to 100.000 cars to build. To keep up with the production and especially for the launching of the new car, Audi truly needs the 400 new workers.
Not only Audi expect a lot, also many car lovers are exciting to discover the new model. Earlier this week, the car was present in Genève at the Motor Show. Lets hope that this new model will have more success than the A2, what never really realized its potential. But Audi is not giving up and is making its mark in the city car segment with this very chic A1.
Although we still have to wait patiently if Audi’s new concept will work. The reactions are very various in every way. In spite of the looks, the price will be the decisive factor, I think.
I think this is a very good initiative of Audi. In this crisis, people need jobs, and the sooner the better. It's not very important if these jobs are temporary or not. Thanks to this temporary recruitment, people who have no job, receive a job... And in this time of economy, I think we should satisfied with it.
BeantwoordenVerwijderenBesides we have to be happy that there is finally some good news in the auto industry.
Audi came with a new idea, the new Audi A1. I find this very courageous of Audi. It is not easy to come with something new after the small disappointment of the Audi A2. But I’m convinced, this time, the Audi A1 will be a huge success.
I share the same point of view as Els, namely that they are really courageous. Even after the failure of the Audi A2 they give it another try with their new A1-model. I think with this launch they will be a match for other sportsmanlike, youthful cars like Mini Cooper, BMW 1, Smart and so on.
BeantwoordenVerwijderenI strongly believe that they have really done their best for this new lift off. In the newspaper I saw that they have introduced the new car in the presence of Justin Timberlake, who has to attract the key customer group: the younger, more dynamic driver group. The question is whether they will become commonly known because of this model and whether they will be able to retrieve market share at the expense of the present-day market players.