Besix back on track after numerous difficulties

The building-trade Besix is not a stranger in the success story about the expansion of Dubai. The Belgian building-trade has established a lot of impressive projects in the Middle East. They built for instance the highest skyscraper in the world, namely the Burj Khalifa which has a height of 828 metres.

But more than ever it looks like the project will become unprofitable. One of the causes is that Besix had to make the skyscraper 100 metres higher than eventually agreed upon by the client. Another reason is the bankruptcy of the Emirate Dubai, which makes part of the 7 United Arab Emirates, has resulted in a downfall of many future projects. The Belgian building-trade that counts 17700 employees has lived a certain time in uncertainty.

Hence to the drop out of several planned projects in Dubai last year, a large number of original orders were ultimately cancelled. The value of the orders felt back from 3.6 billion Euros in the beginning of 2009 to 2.4 billion Euros at the end of that same year. Logically this became visible in the turnover figures. The company knew a forceful fall in turnover from almost 2.1 to 1.92 billion Euros.

Cheerfully, since the beginning of 2010 the restlessness has faded away because of a number of new projects which came in. These projects will especially be worked out in Abu Dhabi, which is part of the United Arab Emirates as well. The other day it got into public that Besix is set on building a giant hospital there. With its value of 940 million Euros this is the biggest contract ever for the Belgian building-trade. Consequently to the incoming orders the mood has changed completely. Also the value of the order book has risen again to 3.4 billion Euros. This means that the budgeted turnover will be surpassed by enormous numbers.

Moreover, the Besix top executive Johan Beerlandt has announced earlier that it would not be such a tragedy if the company wouldn’t be able to clime out of the costs. He sees the situation as an opportunity which has opened doors to other and perhaps even bigger contracts. Recently the company signed a modest quantity of new skyscraper-contracts. For example in the office quarter La Défense in Paris they are set on building a new complex of about 162 metres high. In addition, they are also going to build the new headquarters of the Abu Dhabi oil company. But we’re not just there yet; the company will also build a VIP terminal in the Abu Dhabi Airport and also has the creation of four artificial islands on its schedule.

If I take a look at the matter from every angle, in my opinion this has been a exceptionally brave gesture of the top executive of Besix. He looks at the different unprofitable projects from a very contrasting type of view. With reference to entrepreneurship, one of the main values is long-term vision if we take a closer look at the theoretical starting point. On the other hand, when we take a look at the no-nonsense way of business, every company has to deal with the short-term upshot too. Only when this is also being taken into account, the company will be able to bridge over short-range costs and threats and therefore avoid liquidity problems. Seen the fact that the company exists for over 100 years, it has already had the possibility to pile up some reserves.

Finally, I share the opinion that this so-called accident carries a lot of opportunities. I am also well-aware of the fact that with this acquired image because of numerous projects in Dubai, they have built up an impressive reputation and corporate image. Therefore, I’m truly convinced that Besix will obtain even more million Euro contracts for other projects in that same region. Hopefully the company will be able to bridge over a difficult year and in the same time be launched to grow as a construction firm.

Source: 'Na mega-toren nu mega kliniek voor Besix'

NMBS-Group’s debts have increased seriously

Last year, NMBS-Group has made a financial setback. Their debts have increased seriously. NMBS-Group exists of NMBS-Holding, NMBS and Infrabel. The total debts of these tree entities were 2.705 billion Euros in 2009. In 2008 it still was 2.415 billion Euros.

Especially operator NMBS is facing with a strongly augment. The debts increased from 53 million Euros in 2008 to 511 million Euros in 2009. Even the result of the operator deteriorated. There is an expectation of a deficit of 285.9 million Euros. The loss could even reach 473 million Euros. Also NMBS-Holding’s debts increased a lot, last year. The third entity ‘Infrabel’ is the only one that has no debts, they even have a buffer of 0.5 milliard Euros.

The most important reason of the growth of debts is due to the reducing of NMBS’ revenues of national (-36percent), international (-12percent) and freight (-24percent) traffic. Moreover, the loans costs and the energy costs incur more and more.

In my point of view, the declining popularity of NMBS has also to do with its problem. It was a difficult period for the company: the rising delays of the train and more and more incidents, like the disaster in Halle and the derailment of a train in Deinze. Furthermore, the company had decided to not equip the Belgium intercity trains with internet. While it is possible in our neighbours.

However, the management starts searching a solution to knock down their debts. One of their ideas is reducing their offer in the summer. Another strategy is to increase the government subsidy, but therefore they need the assent of the government.

http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20100410_008

Recruitment of interims after heavy discharge at Samsonite

In the beginning of the year, 170 employees of different departments lost their jobs at Samsonite. Most of these employees were active in the storeroom of Samsonite. Because of the dark months of the crisis this restructuring was necessary.

These dark months are over now. The production is going well and that’s why Samsonite has decided to recruit employees temporarily. The thing the syndicates are protesting is that there will also be a temporary recruitment of servants. That would be in contrast with the agreements made.

I know it’s maybe difficult for people to hear that there is a recruitment of temporary workers after a restructuring of 170 peoples. But that means that the economy is doing well and better than in the beginning of the year. So let’s be proud of it!Besides, peak moments are typical for this branch and temporary workers are a perfect solution to catch these peak moments. Moreover, one of the most important things in the economy is to keep the technical unemployment as low as possible.

Of course we can wonder why Samsonite did not recruit the people who were fired in the beginning of the year. By recruiting these people, Samsonite could save a lot of training costs. But would you be enthousiast when Samsonite would ask you to retrieve the work? I understand most of the people who lost their job in Samsonite are so disappointed that they are not willing to help the direction with its deficit of workforces.


'Samsonite Oudenaarde werft uitzendarbeiders aan.' (Het Nieuwsblad)

The closure of Godiva's division in Koekelberg

This week, my blog will give you some information about the temporarily close of the Belgian chocolate producer. The company is known for its high quality chocolates. These are distributed all over the world and are a great success.

Regardless their astonishing success, the company is coping with some difficulties in their production line. The management of Godiva has decided to close their division in Koekelberg. After numerous problems with their employees the management was fed up with these circumstances. According to the management, the employees were constantly ignoring their contractual obligations and did not respect the agreements made in the employment contract. Adjacent to that, the conditions are everything but safe when fire breaks loose.

The reason why the employees are not working as motivated as they used to is due to one of the management’s last decisions. They are working on an idea to contract out the packaging activity and the employees couldn’t accept that. It would mean that 90 employees would be fired while other people get their jobs in another circumstances that would be cheaper for the company.

I think the employees are justified to be disappointed in their employers but they are taking it too far. That is why I also agree with the company that they are temporarily closing the division in Koekelberg. It was not safe to work in the environment that the angry employees were creating. They were blocking entrances and exits which lead to unsafe conditions in case of fire.

On the other side, I find it quite selfish to contract out work that their company was doing just to reduce the costs. In these conditions of economic recession, Godiva will bring more unemployment just because Godiva wants to inhibit their costs.

http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20100407_021&subsection=215

http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20100402_088&word=Godiva

Top manager Delhaize receives a 3-million bonus

Because the company did better than expected over the last 3 years, Delhaize’s CEO Pierre-Olivier Beckers, received around 2.96 million Euros. Because of a so-called flashback bonus his wage grew by one fifth. Initially, he got an annual bonus of 600,000 Euros. Next to that, he also received an additional long-term bonus of about 1 million Euros. As I already mentioned, Delhaize Group outperformed their expectancies over the past three years. This is why the company’s CEO obtained a flashback bonus for successfully piloting Delhaize through a difficult period. Let’s not forget that he already has a basic annual wage of 900,000 Euros and next to that and the bonuses he also saw his pensioner’s fund growing by 400,000 Euros and gained for 6,000 Euros on short-term benefits over that same period.

Based on his overall performance in 2009, the company’s CEO will also be awarded 700,000 Euros. This, as already mentioned, will bring his full amount wage to a level that is unseen and is therefore the highest paycheck in comparison to other remunerations in Belgium. This is actually peanuts when we take a look at the total stock exchange value of the company, namely around six billion Euros.

Moreover, Beckers also obtained a total of 35,000 share options with an initial value of 50.03 EUR. In the present day the value is approximately 60. In other words, his share package already illustrated the company’s positive performances. Ofcourse, Beckers’ shares haven’t been fully cashed so far, that’s why the package is still variable in value and the exact value can’t be estimated at this time. On the other hand, the top manager turned 17,959 options in hard cash.

The 3-million-man is person in charge for Delhaize Belgium as well as Delhaize America. Under his governance Delhaize has put more attention on internal association and succeeded in his purpose. The last few years Beckers increased the profit and reduced the debt level.

In my opinion Beckers’ earnings are on the border of approval. We must recognize the fact that the CEO has somehow managed to ameliorate the financial situation in a somewhat sustainable way. As a consumer I see that many Delhaize supermarkets have undergone a transformation from nice stores to product experience and high quality advice-giving shops with thought through departments. I don’t know whether he can be fully linked to this success. Moreover, he’s not the only management component; he’s as much as the short-term executor and is in as far as the daily gesture.

If you take a closer look at all the numbers mentioned above and convert them in hard cash, we see a total pay envelope of over 5 million Euros. I find it hard to decide whether this wage is acceptable, it’s also not for me to decide. On the other hand, I think because of this decision Delhaize the media focuses very much on one person. I can hardly believe that one single person is so important for the success of a company that size. When we make use of the idealistic principle “you should earn what you deserve”, I think there are definitely some disruptive issues between the two.

GM’s sales rose to a record in China

GM, the biggest foreign carmaker in China, increased its sales with 68 percent to 230,048 vehicles last month. That is a record in China. They already sold 71 percent more vehicles this quarter then last year. GM China even surpassed the US deliveries for the first quarter of 2010. In 2009, the US was the most important market for GM, with a sale of 2 million vehicles compared to 1.83 million vehicles in China.

GM aims to increase its China sales to 2 million vehicles this year, by introducing ten new models. This increase doesn’t mean a growth for GM China. Rising sales are encouraging the carmakers to add production capacity in China, even as the growth rate may slow down this year. Because of the crises there were some serious consequences for GM, but since last year GM is doing it much better.

The Chinese automotive market transcends gradually the American market in volume. The American market stays the most important in turnover. Chinese costumers prefer smaller cars, like the Hyundai Elentra or Buick Excelle and the Chevrolet Cruze of GM. Also Toyota, the largest carmaker of the world, increased its sales in China.

The most important reason, in my opinion, that causes the rise of the sales in China is due to the Chinese government. They halved the sales tax on new vehicles and they set aside subsidies for customers who replace their old models. Because of these measures, the government helps stimulating the demand and protects their own market.

http://www.tijd.be/nieuws/ondernemingen_industrie/GM_boekt_recordverkopen_in_China.8900153-434.art

1000 prices have been decreased by Delhaize

Delhaize has decided to cut prices of 1000 products of national brands in Belgium. It’s the biggest price-cut the retailer has ever made. For a couple of years Delhaize has been a real price-fixer. The launching of the budget brand 365 was the first step, later followed by huge price-cuts on brand products. Thanks to this new politic, Delhaize has a bigger market share.

It’s already the 5th price-cut Delhaize has carried through in one and a half year time. Thanks to a combination of Delhaize’s biggest trumps (namely a qualitative offer and a well balanced assortment), a stronger positioning on national brands and an elaborate offer of qualitative own brands at sharp prices, Delhaize’s position as ‘value leader’ on the Belgium market becomes stronger.

Products which underwent a price-cut are for example Nutella, the hazelnut spread. Nutella will become 7% cheaper. A package of diapers, Activ fit maxi will become almost 12 percent cheaper.

As consumer this is partially good news... I mean now it’s good news. But a price-cut of 12 percent means that we have paid too much in the past! What will happen with the producers? I hope for them they won’t feel too many pressure. We may not forget that cheaper own brands have to be produced and that can only be realized if the brand manufacturer makes enough profit.

I doubt the new strategy of Delhaize. Delhaizes range of products isn’t that huge anymore. Of most products you can only find 2 brands. Besides most of the time one of the 2 brands is the own brand. Why does Delhaize accent the price now? I have always associated Delhaize with the quality aspect. So I find it normal that we have to pay a higher price for the products of Delhaize. That does not mean that I’m never surprised when the prices appear on the screen.

This is also good news for the Colruyt- buyers as Colruyt always sells at lower prices than most of the competitors. Colruyt will have to follow the price decreases but actually, this won’t be necessary. I think Delhaize will never sell at prices lower than those of Colruyt. After all the price-cuts Delhaize has already made, they are still 10.9 percent more expensive than Colruyt.

Het nieuwsblad: 'Delhaize start nieuwe ronde in prijzenoorlog'

Deutsche Bank gets its faith sealed in court

In this week’s blog I will inform you about the so-called deceiving products of Lehman Brothers. The decision to prosecute Deutsche Bank was taken yesterday and is confirmed by the spokesman of the public prosecutor’s office.

Earlier, Citibank sold structured bonds of the company Lehman Brothers that is now declared bankrupt. Last year, Citibank was brought before the criminal judge in a event hall to provide for the stampede of people rushing to get their money back.

The complaint regarding Citibank resembles to the one held against Deutsche Bank. The public prosecutor’s office claims that the customers of Deutsche Bank were unaware of what they were buying. The information given concerning the product was incorrect, they claimed that the product did not contain any risks, but after all the contrary came true.

The Deutsche bank has tried to make amends with their customers. They were prepared to buy the pieces at the rate that is formed for these products on the secondary market. Using that method, customers can regain 33 % of their initial investment.

After reading the article, I was really shocked that things like these still happen. There are so many organizations looking out in the interest of the customers such as Test Aankoop (not in this segment of the market of course).

On the contrary, there are many people that are unaware of these malpractices and believe the agent sitting in front of them, informing them about the product. After all, people have a lot of confidence in these agents because they are ought to tell clients what they should do with their savings.

http://www.standaard.be/artikel/detail.aspx?artikelid=6M2OAADD&subsection=215

Sioen looks back on negative year results

The car industry is one of the most frequently mentioned sectors when things take the downturn and in consequence when talking about severely wounded victims of the financial crisis. Unsurprisingly, the incalculable amount of delivery partners is also part of the victim list. Sioen, producer of technical textile, such as car seat covering, has suffered a big loss.

In 2009 Sioen made a total loss of 11.2 million Euros, in contrast to a profit of 3.2 million Euros one year earlier. More specifically, the turnover dropped by 20.4 %, which brings the result down to a total turnover of 251.9 million Euros. Furthermore, the company announced that the profit amounts 5.4 million Euros, consequently we clearly see a decrease by 75 % on an annual basis in comparison to last year.

Last mentioned negative results are the outcome of amortizations on activities that were sold and let down. The company has made use of the crisis to right size the company and restrain its activities. According to Financial Director Geert Asselman they have cut away the superfluous fat. Last year the company saved more than 15 million Euros. On the one hand 13 million on the reduction of general costs, on the other hand 2.6 million on personnel. The company was able to achieve this by making use of temporary unemployment and stimulating part-time work.

Next to the earlier mentioned savings on costs and personnel, they’ve also taken the necessary measures concerning activity efficiency. First of all Sioen sold Roltrans, a Polish establishment which manufactures covering sails for trucks. For clearness’ sake, the sails’ production will be continued but the adaption is being put to an end. Because of this decision they will no longer compete with their customers. This choice has certainly fallen on good ground with the customers according to the company.

In addition, also a smaller activity concerning the factory in Roubaix will be thrown to the winds. The factory was originally bought to acquire R&D knowledge. The factory produced technical dashboard foil in small quantities but is now being replaced by a new establishment in Moeskroen. The modern assembly-line will manufacture the same product on a larger scale, which will make things more profitable for Sioen.

As a final point, Mr. Asselman dares to face the future and is more optimistic about the situation in 2010, he expects an up going turnover and profit.

Personally I believe that 2010 will have something up on its sleeve and make a slight turn for the better for the manufacturer of technical textile.

Some time ago Volvo Trucks Ghent announced the introduction of a new assembly team. Seen the fact that the truck industry is responsible for 50% of Sioen’s total turnover, this is definitely promising news. On the other hand, let’s not forget that the inferior performance over the last few years can’t be rectified in one single year. We have to stay realistic and realize that it will take several years to regain previous losses.

Additionally, I must say that the takeover of Volvo by the Chinese Geely Group can be seen as good news for Sioen. Why? Because maybe the Chinese market has a lot of potential for Sioen because of the possibility to become a deliverer to Volvo Cars as well. Next to that, this can also open new horizons for other Asian car brands. Let’s hope for Sioen that other car brands acquire a taste for their company.

Source: "Sioen slikt 11 miljoen euro verlies"

Smartphone pioneer Palm on intensive care

Palm, which once broke new ground on the Smartphone market, is challenging some severe headwind these days. First of all, the new Smartphone models are experiencing disappointing sales. Secondly, the company is facing substantial competition in that same market nowadays. And thirdly, the company has built up a large amount of debts. In the opinion of many observers, two scenarios remain feasible. The first possible scenario is an inevitable bankruptcy, the second option is a complete takeover of the company.

Last week, because of extremely disappointing quarter results, two financial analysts decided to lower their target rates drastically immediately after the publication. Moreover, they didn't just lower their target rates, they were reduced to zero. In other words, they set the target rates to a point where they are worthless. After all, first mentioned wasn't the only underlying motivation. A short time before target rate drop the CEO, Jon Rubenstein, had announced that the company expected a turnover of 112 million Euros over the ongoing quarter while analysts had counted on a total turnover of nearly three times that volume. Last quarter, 408,000 out of 960,000 distrubuted devices were sold, which means that less than half of the retail distribution sales were achieved. This is just one of the consequences after the company lost more than 4% of its market share in comparison to a few years ago. Every loss of market share is damaging news, but if you see that your market share halves in just a few years time there are some serious business management issues.

If we take a look at what went wrong and when the company started experiencing a downturn, we see a large number of concerning reasons. Let's take a closer look on the broader history of this company. Palm was founded in 1992, at that moment Palm was really ahead of its time. It was actually seen as the promising architect of the mini-computer. Later on, when Palm's Treo - Dial functions were added to the original PDA - entered the market, it again led the way to new technologic dimensions. Things started changing drastically when Apple suddenly introduced the iPhone, which made Palm the first victim of a succesful market innovation. Engineers and software developers had some serious difficulties in trying to get a grip onthe swiftly shifting Smartphone market and it took a while for them to come up with a counteract in the shape of Palm OS.

Strengthened by the support of the investment company Elevation Partners under the lead of Bono, Palm managed to bring out a new collection of smartphones in 2009. After being given positive reactions, the brand needed to deal with important structural difficulties such as a lack of application sales and interest of the users. If we take a look at the direct competitor named Apple, we see that this is exactly what took the brand to the position it's in today. The iPhone really isn't that much without its wide range of apps. Another troublemaking thing was the hardware. If we include the fact that the delayed launch of one of its most promising products was disturbed by the launch of the iPhone 3GS into the total package, there are definitely some noticable causes at the starting point of the sales disappointments.

Last but not least, Palm has massive stocks which will have to be sold at lower prices. Automatically, this will have a downturn effect on the profitability and at the same time get in the way of the debt cutback. In addition to the current downbeat, the Smartphone market is only becoming more and more competitive.

In my humble opinion, the thing Palm isn't taking account is that they have an different audience compared to innovative, up-to-the-minute brands such as Apple and Blackberry. The latter have really changed their business models to focus on this new group of users and rethought their products to cope with these changes. The importance of a good team of engineers, driven by technology and innovation is more than ever of great value. If Palm really wants to play a significant role on the same market, they will need to be in on the beat and decide not to go with the flow to innovate. This reminds me of an old saying in the stock exchange backdrop. It goes like this: Bulls make money, bears make money, and lemmings get slaughtered. Lemmings are being seen as the group of traders that follow the mass. Because Palm followed the market evolution and didn't innovate by launching a new set of products, it didn't manage to be succesful. They only were succesful at the start, when they really where the architect of the Smartphone market.

In the market of Smartphones, the most important thing is to create a hype around your product. That's why brands like Apple try to spread their products as much as possible. That's because being mobile in every possible way is hot business in this day and age. I actually think that setting the target rate at zero is a good statement to state that the expectancies are harrowing. An example of how it should be done is what Google did when introducing Android, at least they knew the right way to do it. For most companies like Apple it's extremely difficult to stay on top of the league by staying innovative, not many companies have succeeded in that intention. That's why according to what I think, the market share of Apple will have declined drastically within a year or five. I am well aware of the market and I must say Google has the possibility to be a gigantic competitor and innovator in this segment within a few years of time.

Volvo taken over by Geely

The die is cast, Volvo Cars is now in the hands of the Chinese company Geely. Earlier, Flemish prime minister Peeters had an appointment with the Swedish company’s CEO Stephen Odell to discuss the approaching contract of sale. Minister Peeters had to make sure the Flemish plants would sustain the overtake.

Previously, Volvo was in possession of the American company Ford. Due to the economic crisis Ford felt the pressure to sell a couple of luxury car makes such as Jaguar and Aston Martin in 2007.

The acquisition of Volvo has never occurred in China, it is the most elaborate overtake ever for a Chinese car constructor. China has one of the most extensive markets all over the world, their voluminous population provides a stable turnover. This gives them the opportunity to address to foreign, western markets as well.

The Belgian plants in Ghent and in Göteborg were pleased to perceive the news. Although Geely is planning on establishing a new plant in China, the ones in Belgium and Sweden will be preserved. Guarantees concerning continuity, productivity and the certainty of employment.

In my prospective this is a good evolvement for Volvo in its entirety but more specific for Ghent and Göteborg as well. If another company took over Volvo, both of the plants in Ghent and Göteborg could be closed. There are already many problems in Belgium concerning unemployment and in plants such as these, a big working environment could be brought to a close.

The Chinese company Geely could breathe life into western markets when it comes to technology. We all know the majority of new technologies are set in motion in Japan and China.

http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20100328_063&subsection=215

A message for my fellow students, I know my blog describes the same object as annelies' but I will change it when I have the time to.

Volvo is turning into Chinese property

Because of its quality and its safe car image, a lot of Belgian families make use of a Volvo as their family car. In a little while, Volvo will be undergoing a change of ownership. The question in this occasion is whether the brand will stay unaffected.

After almost a year of discussion the present-day owner, the American car manufacturer Ford Motor, and the future proprietor, Geely Holding Group, will round off the sale contract at the end of this week. The long term of consultation with the Chinese concern is due to the complex situation of Volvo. The activities of the former owner Ford and Volvo are namely strong intertwined with each other. For instance, both companies make use of the same parts for the production of their vehicles. The split up of these industrial processes isn’t that easy. Another important item within the sale contract is the independence of Volvo. The Geely Group guarantees that they will respect the image of Volvo and their obtained market position.

Furthermore was announced that Geely counted down 1.8 billion dollar for the former Swedish car constructor. Half of this enormous amount would be financed by European banks. More specifically, the European Investment bank have put between 500 and 800 million US Dollars at their proposal. Given the fact that the Volvo-factories are located in Belgium and Sweden, these countries are responsible for the state warranty of these debts. Next to that, also Swedish banks would pay up about 500 million dollar. The rest of the amount will be assisted by the Chinese banks. It’s striking that Ford Motors sells its luxury brand for only one third of the price they paid ten years ago.

The sale of Volvo to a Chinese concern has really been the ABC of quite some thinking minds. This reaction is completely comprehensible as Volvo is the first luxury brand that becomes property of an Asian company. So far, only cheaper and less luxurious cars were produced in the Far East such as Toyota, Nissan, Honda, Hyundai and Mitsubishi. I think that – with the arrival of Volvo – a change is at hand. I’m sure that the Chinese and Japanese will use the acquired know how of Volvo to bring on an evolution in their own car-industry and a better adaption to our markets. This was also the reason for the long lasting talks about the Volvo takeover. Probably Ford Motor realized that splitting the intellectual rights would involve a lot of trouble. On the other hand the takeover of Volvo opens a lot of perspectives for the car company. China and its adjacent States have a lot of potential for the former American car brand, this will probably have been the decisive element in taking over Volvo.

Sources: De Tijd: 'Ford verkoopt zondag Volvo aan Geely'

Duvel continues to grow

The beer market goes to a difficult period, but in spite of that, Beer-maker Duvel Moortgat had made an excellent growth in 2009. The year results were approximately similar like the expectations. The company wants to increase further in 2010. Nowadays the share price rises of 1 up to 1.12 euro by share.

Duvel Moortgat’s figures were very good, certainly when you compare with the Belgium and the West-European beer market, they have to struggle to difficult times. Look at the largest brewer over the whole world ‘AB InBev’, they had some serious problems with restructuring in Belgium.
Duvel Moortgat’s success is due to different reasons. First of all they succeed to gain ground in foreign countries. In 2009, 45 per cent of the turnover was already obtained outside Belgium. The foreign turnover was for the first time more then 50 millions euro. Today, the group’s beers are exported to over 40 countries.

Secondly Duvel Moortgat had organized its cost very well, especially in terms of marketing. Because of the crises, Duvel Moortgat has decided to use only poster campaigns and no television campaigns. With the money, that they had saved because of this strategy, could they invest in different sections of the company.

A third reason why Duvel Moortgat has done such a good job is, in my opinion, the growing popularity of Duvel trough the youth. Duvel is the strongest brand within Duvel Moortgat and more and more youngsters like the beer. The youth nowadays like to drink such a special beer because of the good taste, but also because of the high percentage of alcohol. Nowadays, there are more and more ‘Duvel parties’ born.

The next few years Duvel Moortgat’s growth will increase further, I think. The company has a unique concept and the beer (especially the Belgium’s beer) becomes a more and more popular drink in foreign countries. The company also expect a price cut of the malt. Because of this reduction, the company will be able to increase their profit.

http://www.tijd.be/nieuws/ondernemingen_consumptie/Duvel_blijft_groeien.8894197-430.art

Pinguin Lutosa has to continue with saving on its costs

In the year 2009 Pinguin Lutosa, a company known for its frozen vegetables, has well fought against the crisis. Unfortunately the year 2010 didn’t start as well as 2009. The reason is a general price-cut. The company wants to compensate this by spending less money on the purchases of vegetables.

Consequently cost savings will be accentuated again in 2010. The price-cut which is already transited, will also partially relate on contract farmers. Most of the contracts for the harvest of 2010 for potatoes, peas and for other vegetables have already been compromised. The farmers realized that the price-cut was inevitable. I’m wondering which product will be the next victim of all these price-cuts. In the past pigs, the milk and potatoes have already been faced with enormously price-cuts. Farmers are always the biggest victims of all this.

Pinguin Lutosa is successful in potatoes and in frozen vegetables. Especially the division of potatoes, good for 48 percent of the sales, is running at full capacity since the spring of 2009. The company is expecting a bigger increase of the demands. Last year this company produced 700 000 ton potatoes. This is at least 70 kilos potatoes per Belgian.

The frozen vegetables, especially the peas, are good for 52 percent of the sales. The sold volumes have increased but lower prices and the weaker British Pound above all, have caused a sales decline of 3.1 percent. The company wants to realize more harmonizing between the stock and the production. In that way the work capital can be kept down.

I think Pinguin Lutosa has not to react by panicking on this. Because this company is certainly not the only one who has to cut its prices. All the companies active in this sector will be confronted with those price-cuts. So Pinguin Lutosa has not to be afraid of its competitive position. Besides this company can compensate this price-cut with the price of onions, which is increasing at a rapid rate.

I regret the enormously weak position of the British Pound. Without taking the currency effect in account, the company would realize a growth of at least 4.9 percent instead of a descent of 1.85 percent, which is now realized. I hope a rising of the British Pound as soon as possible will make an end to this regrettable situation.

‘PinguinLutosa snoeit verder’ (de tijd)
‘Zwakke pond speelt PinguinLutosa parten’ (de tijd)

CEO Deutsche Bank: wage multiplied by six

Despite the ongoing criticism concerning the barely credible incomes in the banking sector, Deutsche Bank decided to multiply the wage of its CEO by six. This brings it to 9.55 million Euros on an annual basis. Because of this measure he has become the best paid Chief Executive Officer in Germany.

First of all, Deutsche Bank is clearly not having any problems with the media storm regarding the immoral remuneration in the financial sector. Because of renewed profitability in 2009, the company is renewing its mistakes of the past. Josef Ackermann, CEO of Deutsche Bank, is not the only one within the company who benefits from the profitability I mentioned earlier. Altogether the board of directors, which consists of eight members, received a sum of 38.98 million Euros. In comparison to 2008, this year the total earnings were multiplied by eight.

On the other hand, I must say that 70 percent of the actual wage is linked to the results of the bank and will therefore be rewarded later on. There are even worse cases of immoral earnings, namely Anshu Jain, head of the business bank. In a period of 9 months he earned a total of 7.8 million Euros. On a yearly basis we can conclude that this person, who joined the same Deutsche Bank management team in April 2009, earned even more than Josef Ackermann, who is retiring in May. He has no problem with that remuneration whatsoever. I cite: “Who wants to be part of the best, needs to hire the very best. That’s why you need to pay what the market demands.”

I think it’s quite far-fetched to read this kind of stories. It’s funny how people live the moment and easily forget the bigger story. There is so much poverty and misery in the world, yet still some people on this planet find it necessary to receive such amounts of money. It’s hard to understand that people who haven’t even founded the company, taken the risks or invested in it, dig up these kind of wages.

On the other hand, I really consider it as courageous of Josef Ackermann to impose such measures. In my opinion it's a very nice gesture of a man in his position. But don't lose your eye on the ball there, it's also a nice deceiving method to justify his extremely outrageous pay check.

VRT has to save extra money

The Flemish public broadcaster has to save 65 million euro before the year 2011. That’s why as many as 300 people, employed by the Flemish public broadcaster, could lose their jobs. The management of the VRT is due to present its spending plans to the board of directors on 15 March.

Already 90 employees have signed to leave the Flemish public broadcaster voluntarily. The director hopes to obtain the number of 279 before the end of the year. I think that is very bad, but the thing that is really outrageous is the fact that they will cut into the budgets of the shows they are offering to their viewers. Some shows will even be cancelled altogether.

The production costs of all shows have to be cut with 10% with the exception of news and culture. These shows only have to cut 5% of all costs. Concretely, this means less sport will be broadcasted; there will be less entertainment on Fridays and less Flemish fiction productions. Off course, I personally couldn’t care less about the loss of sports on tv…but what about all those thousands of football lovers?

On the other hand, the savings will also have consequences for the external production houses. The exclusivity- contract between the Flemish public broadcaster and production house ‘Woenstijnvis’ will come to an end in the middle of this year. The public broadcaster pays almost 30 billion euro in a year to Woestijnvis. This sum of money contains an exclusivity remuneration for the cooperation with Woestijnvis, success premiums,… I know, this is a lot of money. But will this saving plan causes enough inputs to keep offering this successful formula?

Above all, the programs with the highest viewing figures (“man bijt hond”, “van vlees en bloed”,…) are coming from Woestijnvis. So if this exclusivity contract would disappear, the Flemish public broadcaster will fall behind its competitors, won’t it?

http://www.tv-visie.be/nieuws/belgie/contract-vrt-en-productiehuis-woestijnvis-onder-vuur_18368/
http://knack.rnews.be/nieuws/belgie/bijna-300-banen-op-de-tocht-bij-de-vrt/site72-section24-article47910.html#
http://www.nieuwsblad.be/article/detail.aspx?articleid=DMF20100316_101

Technology keeps Fnac Going

Fnac remains a profitable company in Belgium despite of the economical crisis and upcoming competition such as MediaMarkt and Saturn. The Belgian departments produced a turnover of 200 million euro, that’s 4.4 percent of the groups turnover.

We can itemize all the elements that brought out the turnover. The turnover of audio, video and games, the “content”, is the prominent element. It still represents 30 % of the total turnover , despite of the decrease of 2.7 % this year. The reason that this segment of the market decreased is mainly due to the fact that producers did not carry-in a new video console. Because of that the games’ profit decreased quite a bit. The shortcoming of the previous segment gets equalised by the increasing sale of books. They represent a quarter of the total profit made by the Belgian department of Fnac.

When it comes to consumer electronics, they sell more, but the prices decline very fast. Therefore the turnover remains the same.

In the near future, they expect loads of new technology to display in their shops such as the iPad and e-books.

Fnac Belgium still has some work to do. They have to improve on their online-sales, and fast. More and more people buy online and this might add a big share to the turnover.

The things written in the article, I agree with them completely. There is nothing to disagree with anyhow. When it comes to economics, technology is a very sensitive component.

Technology renews itself all the time. 2010 or 2011 might become the year of the iPad, who knows? But in two to five years the iPad might be in the possession of everyone.

Things become cheaper the longer they exist. And everything that has something to do with technology is expensive in the beginning. There is nothing to agree or disagree, it’s a fact.

http://www.standaard.be/artikel/detail.aspx?artikelid=642NPM2F&subsection=215